The Leads Machine:

build a system that prospects for you

The free guide to turn your subscribers into clients, without losing sleep over it.

12 pages of tips

You're posting…

So where are your clients?

61% of businesses cite generating qualified leads as their top challenge. Not visibility, not engagement: leads.

Content grabs attention, but without a structure to turn it into appointments, you're filling a leaky bucket: 79% of marketing-generated leads never become customers.

SOUND FAMILIAR?

Your offer is solid. But new clients still show up by chance.

  • Most of your clients come from the founder’s network or referrals. When word of mouth slows down, nothing takes over.

  • You post on LinkedIn when you find the time. Likes and comments, but very few demo requests.

  • You don’t have a marketing team, or one person handles everything from the website to trade shows.

  • Prospects download content or ask for a quote, then disappear because nobody follows up.

  • You already paid for ads or an agency and didn’t see qualified meetings come in.

If you recognize yourself in at least one line, it’s not a product problem. You’re missing a piece few small B2B companies have: a system that turns attention into meetings.

WHAT HAVING NO SYSTEM COSTS YOU

Every month, interested prospects slip away

79%

of marketing-generated leads never become customers, mostly for lack of follow-up.

Source: G2, Lead Generation Statistics

21x

more likely to qualify a lead contacted within 5 minutes rather than after 30.

Source: GreetNow, Lead Response Time Statistics

47 h

is the average response time to a new lead. Plenty of time for a competitor to call first.

Source: GreetNow, Lead Response Time Statistics

The problem isn’t your product or your market. It’s that nobody built the path between the like and the signed deal.

THE METHOD

The Leads Machine in 3 steps

You don’t need to post more. You need every post, every website visit and every demo to feed one single path that takes the prospect all the way to the signature.

1

Attract (TOFU)

Define your ideal client and speak to them only. Give them a good reason to leave their email: a guide, a demo, a diagnostic.

2

Qualify (MOFU)

Simple lead scoring and an automated email sequence educate your leads and show you who is ready to buy. You call the right people at the right time.

3

Close (BOFU)

Reply within 5 minutes, with the lead’s full history. A 10-day closing sequence follows up on proposals that went quiet.

What you’ll find in the 12 pages:

  • The 5 leaks draining your pipeline, and how to plug them

  • The TOFU / MOFU / BOFU funnel explained, with key numbers for each stage

  • How to define your ICP with the 5 best clients exercise

  • Where to find your prospects: LinkedIn, Google, YouTube and Meta

  • Posting to convert: hook, body, call to action, cadence

  • A simple lead scoring model to know who is ready to buy

  • The 6-email, 3-week sequence that nurtures your leads

  • The 5-message, 10-day closing sequence

WHO’S BEHIND THIS

Hi, I’m Sonia Barbier

Founder of Sacrebleu Marketing. 20 years in B2B marketing, always working hand in hand with sales teams, most recently in SaaS.

I don’t sell likes. I build the path between your content and your meeting calendar, for B2B companies that don’t have a real marketing team (yet).

Based in Panama, I work in English, French, Spanish and German.

B2B SaaS

Demand generation, content and email campaigns for SaaS vendors, including finance and FinOps.

Hilti

Trade marketing in construction. Sales enablement tools for the sales force and its accounts.

Kärcher

Marketing manager. Communication, retail and advertising budgets.

Sacrebleu Marketing

I help small B2B companies build their funnel: targeting, lead capture, emails, follow-up and measurement.

WHAT PEOPLE WHO WORKED WITH ME SAY

Real recommendations, published on LinkedIn

“I had the chance to work closely with Sonia at Yooz and saw first-hand the value she brings. She approaches her work with rigor, clarity and a strong focus on outcomes.”

Matthieu Tagnon

Global Marketing Executive, SaaS & B2B2C Growth

“She cuts through complexity to identify the leverage points that actually drive results, then executes with precision that makes difficult work look effortless.”

Michelle Miller

Senior Content Strategist and Global Marketer

“I can confidently say she is one of those colleagues who makes everyone’s job easier. She’s dependable, hardworking, and always brings a positive attitude to the workplace.”

JB Wissmann

EMEA Sales Executive, Yooz

“She jumps into complex projects with energy, ownership, and follow-through, and you can always count on her to turn ideas into meaningful outcomes.”

Caitlin Murphy

Senior Content Manager, B2B SaaS

“Sonia has this rare ability to blend deep strategic thinking with real human connection.”

Natasha Brown

VP-Level Implementation & Delivery Leader, SaaS + B2B FinTech

RATHER TALK IT THROUGH?

What happens during the 30-minute diagnostic

  • You tell me how your clients find you today, and where they get lost.

  • Together we pinpoint your main leak, the one costing you the most deals.

  • You leave with 3 concrete actions you can apply this week, whether you work with me or not.

Free, by video call, in English. No sales pressure.

IF YOU WANT TO GO FURTHER

How we work together

The guide gives you the method. If you’d rather build it together, here is the path. No fixed packages: every company has its own leak.

1

Diagnostic

30 free minutes to understand how your clients find you and where they get lost. You leave with 3 concrete actions.

2

Tailored proposal

What we build, in what order and on what budget. In writing, clear, no surprises.

3

Your system in 6 weeks

ICP, landing page, email sequence, lead scoring, proposal follow-up and dashboard. Built with you, on your tools.

FAQ

Before you ask

I don’t have time for marketing.

Exactly. A system works without you: emails go out on their own and you only call leads who are ready to buy. The guide shows you what to automate first.

We already have a CRM.

Good, that’s the foundation. Most of the time the CRM stores contacts but nothing moves them forward. The guide shows how to turn it into a meeting machine: scoring, sequences, follow-ups.

We already tried ads and nothing happened.

Almost always, the ad wasn’t the problem. What was missing is what happens after the click: without a landing page and follow-up, the budget leaks away.

How much does working with you cost?

The guide and the diagnostic are free. If you then want us to build your system together, I’ll send you a clear proposal tailored to your company.

How long until we see results?

The first leads come in as soon as the page and its distribution are live. A complete, fine-tuned system takes 60 to 90 days.

Your next clients are already looking for you

The question is whether you’ll find them first, or your competitors will.

P.S. If you only keep one idea from this page: reply to every new lead within 5 minutes. That single rule dramatically improves your odds of qualifying them. The guide shows you how to do it without spending your days on the phone.